About Us

Who we are and what we do

THECONTENT|FACTORY is a Dubai-based marketing consultancy and business development agency. We use a proven strategy that delivers content to targeted market audiences in a unified and integrated manner. We cover the Gulf Cooperation Council (GCC) countries.

Our objective is to energize our clients’ enterprises. We work to understand their businesses and isolate the forces that govern their success. We then plan, project-manage and execute marketing programs that drive their business and uncover new opportunities.

Our expertise lies in our in-depth knowledge of the regional business landscape. THECONTENT|FACTORY retains years of experience in addressing Arab markets through media channels and other marketing avenues. We service our clients by integrating marketing disciplines and tools including:

  • Public relations – media relations, content generation, reputation management and crisis control.
  • Creative – design, advertising, media buying, audio-visual production.
  • Event management – launch events (product/corporate), media events (press conferences/roundtables).

Initially, THECONTENT|FACTORY began as a public relations agency targeting the burgeoning technology sector. In step with Dubai’s impressive economic growth, both in scale and scope, we widened our service offerings to include creative media, design services, production and event management.

We believe that targeted content is essential to developing and nurturing the necessary market conditions for businesses to compete.

We are a small company at heart. After six years of consistent, organic, market-based growth, we have developed a strong sense of responsibility towards the clients we work with and their respective business ecosystems.

Methodology

We provide targeted timed programs with clear pre-defined deliverables based on clear objectives to energize our clients business.

The campaigns are generally split into three stages:

  1. Awareness:
    We generate content and work the media to get your name out and into consumers’ minds.
  2. Energizing the market:
    We target our communication to specific consumer segments to generate leads by reaching the right people.
  3. Cashing out:
    We create an event opportunity for you to meet your target consumers and interact with them.