The SanDisk Mighty Memory promotion!
Mighty Memory Man! A campaign developed in a matter of hours and launched in a matter of days! We created Mighty Memory Man, our flash memory hero, jetted into retail stores to promote SanDisk’s Ultra 32GB flash memory cards. The deal was that anyone who bought SanDisk cards would enter a raffle to win AED50,000. Our tactics involved in-retail branding, SMS, email and social media activities, especially on SanDisk Middle East & Africa ’s Facebook page, which gained over 500 new followers in a 6 week time frame.
