Pascal de Boer is the Vice President of SanDisk’s Retail Business unit in Europe, Middle East and Africa (EMEA). Pascal brings with him over 18 years of sales and marketing experience in con-sumer electronics to SanDisk, having held leadership positions in retail and B2B across Europe and America.
Commenting on his new appointment, Boer said: “I am thrilled to be joining a key industry leader and exceptional company like SanDisk. The company’s technology leadership, brand power, opera-tional excellence and outstanding distribution network create a unique platform for continuous ex-pansion and growth for many years to come.”