Direct Marketing in Mideast could grow 6.7%

Wednesday, July 14, 2010 - Dubai

Publication: Emirates Business 24/7

A regulatory framework and right talent will help direct marketing sector here reach global levels faster

Direct marketing business in the region has a chance to grow to global levels in the next five to seven years, making the best of advertising budget cuts to lure advertisers to more direct and effective ways, said direct marketing expert Yousuf Hamidaddin, CEO, Acxiom Mena.
Translated to figures, this means an expected growth to a 6.7 per cent market share in the next five years, said Hamidaddin.

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