Acxiom

The skills and dedication of Acxiom’s employees transformed the company from a small data processing company into a market leader. Founded in 1969, Acxiom is headquartered in Little Rock, Arkansas, and serves clients around the world from locations in the United States, Europe and the Asia-Pacific region.

The global leader in interactive marketing services, Acxiom provides deep consumer insight to connect clients with their customers for profitable business relationships. Acxiom incorporates decades of experience in consumer data and analytics, information technology, data integration, and consulting solutions for marketing across digital, Internet, email, mobile and direct mail channels.

As the developer of some of the largest and most sophisticated business intelligence and marketing databases in the world, Acxiom designs and implement solutions that can help clients:

• Analyze their customer base
• Improve customer acquisition and retention
• Grow the value of customer relationships
• Reduce risk and protect against fraud
• Analyze costs to plan more effectively for CRM and IT initiatives
• Manage large volumes of data and more efficiently operate data centers

When companies work with Acxiom, Acxiom makes it easy for them to establish strong ties with customers by helping them better understand what customers like, what they want and the best ways to communicate with them. Acxiom’s customer information management solutions help close gaps in customer knowledge – a key to Acxiom clients’ ability to sustain and grow their businesses.

Learn more about the major milestones in Acxiom corporate history, including Acxiom’s founding and early history.

Link: www.acxiom.com

Acxiom MENA

In September 2009 Acxiom Corporation expanded to the Middle East, North Africa (MENA) market through the acquisition of DMS (Direct Marketing Services) in Saudi Arabia and the United Arab Emirates, creating Acxiom MENA.

DMS has established itself as the premier provider of data-driven marketing services in the MENA region. Working in partnership with the Saudi Post, DMS has been a pioneer in the Middle East’s direct mail industry and has expanded its offerings to become a full-service direct marketing agency. DMS recently became a member of the Universal Postal Union’s Direct Mail Advisory Board.

The new Acxiom MENA organization, led by CEO Yousef Hamidaddin and President Alaa Al-Shroogi, will serve global and regional clients from offices in Jeddah and Dubai.

Operating under the Acxiom umbrella will significantly empower the new company’s capabilities, extending the scope and sophistication of its offering across MENA.