'Pocket-yacht' maker makes best of the recession

Sunday, April 18, 2010 - Dubai

Publication: Emirates Business 24/7

Abu Dhabi boat manufacturer wins praise at global boat shows with ‘pocket yachts’ Se;;s more than 30 boats To launch 37-footer boat by the end of this summer.

Hamad Kassab Bachi, CEO, Emocean Marine

Bachi is highly regarded for his entrepreneurial approach, and his extensive experience in the region led to his appointment as CEO of Emocean Marine. Raised in Abu Dhabi and educated in Europe, Bachi took over the management of Fortune Promoseven’s operations in Abu Dhabi in 2004 and subsequently registered a growth of 100 per cent year-on-year.

In addition to his duties at Emocean, Bachi is President of The Phoenix Group, a diverse multinational consulting and business group. He is also Chairman of Flavors International, a restaurant development and management company, and on the Boards of Cornerstone Real Estate and Raya Capital.

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About Emocean Marine
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Emocean, whose name is derived from a combination of the words ‘emirates’, ‘ocean’ and ‘emotion’, is an Emirati boat building company, led by passionate boaters who combine industry experience, in-depth market understanding and state-of-the-art technologies with the world’s finest technical partners to undertake the development and production of a new breed of boats set to make boating more accessible and enjoyable.

Emocean Marine, a joint venture between 3 Abu Dhabi based groups bringing together industrial experience of Senaat, the market knowledge of Phoenix Group, and strategic business leadership of Mr. Ali Al Naqbi. Emocean Marine has further built a strategic alliance with Italy’s Gruppo InRizzardi, as the exclusive distributer of InRizzardi boats and yachts throughout the Mena region. And furthermore announced an exclusive partnership with Prestige Marine Yachts, who will act the Emocean Marine’s sole distributor in the region.