The idea was born in the year 2000, when I decided to work on my passion for creating healthy meals and desserts. Catwalk Cow was conceptualized and created in 2009, to offer a healthy, preservative-free mix in the dessert-mix market, especially one that did not compromise on taste. The idea was simple – desserts that are delicious yet ’guilt free’. I realized that if I wanted such products, there must be many others out there looking for similar products. This triggered the idea to commercialize the product, starting with a fat free brownie mix.