Established for over 2 decades and with more than 4,000 points of sale across 14 European countries, VIPERA COSMETICS entered into a partnership with VIP RETAIL in 2010 to promote the brand across new international markets.

In just over one year since its launch in the UAE, the sleek black VIPERA COSMETICS kiosks occupy prime locations in the best malls across the Emirates, including The Dubai Mall and Mall of the Emirates. Utilizing a kiosk concept, the promoters are able to keep overheads low and offer European manufactured cosmetics at an extremely attractive price.

Under the umbrella of VIP Ventures, VIPERA COSMETICS was shortlisted for the RetailME Awards 2011 – “Most Admired Rising Star Retailer of the Year”.

At the heart of the brands’ success is its product quality and range – with over 800 SKU’s and an incredible array of colors (e.g. over 300 colors of nail polish). A dedicated product development team enables the brand to keep pace with the latest beauty and fashion trends.

VIPERA COSMETICS has been ISO 9001 certified since the year 2000, thereby ensuring quality excellence in all stages of designing and production of its color and skin care products. Importantly, every VIPERA product is dermatologically tested and approved to be safe and hypo-allergenic. None of the products are tested on animals.

The winning combination of excellent quality, vast product range and value for money has allowed VIPERA COSMETICS to capture a loyal customer base in every market the brand has ventured into. Have built an extremely successful international model in the UAE, VIP RETAIL is actively engaging with partners across the Middle East, Africa and Asia.