Total Marketing 2011 will focus on collaborative affiliations of the whole marketing team, who are working together to meet the needs of more savvy and demanding consumers. The event will discuss and debate consumption trends and deliver a more experiential approach. Delegates attending the event can look forward to an all-encompassing, cross-disciplinary event to bring together marketing, communications, business development, branding and public relations professionals as a whole to address, debate, discuss, innovate and ultimately, stay ahead of the pack.

Total Marketing 2011 will feature sessions and case analytics that are prevalent and relevant to all marketing and communications professionals seeking to make sense, navigate and quantify the fast-changing and exciting world of markets and marketing to them.

The unique Middle East market means that it is important to understand targets market needs as well as new and emerging channels in order to stay relevant and ahead of competition.