SanDisk Tiesto concert sponsorship promotion
DJ Tiesto’s Kaleidoscope World Tour, which was set to come to Abu Dhabi on October 1st 2010, was sponsored by SanDisk Middle East & Africa to appeal to the brand’s youth market. With a keen focus on product sales and ROI, we rolled out a an integrated marketing campaign that incorporated awareness, in-store activation and direct marketing activities. We deployed POS systems to attract customers at the point of purchase and fueled the interest through social media channels, namely Facebook. The concert was cancelled last minute due to technical difficulties. The campaign however proved successful and resulted in higher than expected product sell through.
