The Content Factory Dubai, UAE

PR is the practice of managing the flow of information between an organization and its publics. It is about reputation – the result of what you do, what you say, and what others say about you. PR aims to earn understanding and support, and influence opinion and behavior. It is the planned and sustained effort to establish and maintain goodwill and mutual understanding between an organization and its publics.

We believe that public relations activities form the core of any marketing program we initiate. Just as the universe is held together by an intangible force known as ‘black matter,’ public relations activities are the glue, the gravitational force that holds marketing programs together.

Our PR services include:

• Strategic consulting: Communications planning and program development, issues management, communications audits and client consulting.
• Media relations: Media management, on-going profile building, media events, media tours, product launches, press releases, media advisories, by-lined articles and features, advertorials, media material development, interviews, photo opportunities, product drops.
• Corporate communications: Corporate profiles, internal communications, executive profiling, media training and community relations.
• Spokesperson media training: ‘Live’ media training sessions (broadcast and print), key message development and Q&A documents.
• Content generation: Advertorials, case studies, brochure and website content.

Our creative media services include everything from brand identity, strategic planning and creative concept to graphic design and print management. In addition, THECONTENT|FACTORY is often hired to consult and assess in-house marketing departments, bringing cost and time savings through improved workflow efficiencies.

Comprehensive services include content development for advertizing inclusive of graphics & copy design for print and/or broadcast campaigns, marketing collateral, brand and corporate identity, style guides, naming, in-store merchandizing, promotion and events concepts, media planning and buying, custom publishing and exhibition stand design.